For many Micro, Small, and Medium Enterprises (MSMEs), the dream of “Going Global” often feels sidelined by complex paperwork, high shipping costs, and a lack of affordable credit. However, the landscape has shifted with the launch of the Export Promotion Mission (EPM).
Announced in the Union Budget 2025–26 and backed by an outlay of ₹25,060 crore, this mission is designed to transform India into an export powerhouse by simplifying the journey for small businesses.
What is the Export Promotion Mission?
The EPM is not just another government scheme; it is a unified digital framework that merges several fragmented initiatives into one. Managed by the Directorate General of Foreign Trade (DGFT), it aims to make Indian products competitive in markets like the US, EU, and ASEAN.
The mission operates through two primary pillars, often referred to as the “Twin Engines” of MSME export growth:
1. Niryat Protsahan (Financial Support)
This sub-scheme addresses the #1 hurdle for MSMEs: Capital.
- Interest Subvention: Provides a base rate of 2.75% to 3% reduction on pre- and post-shipment credit, lowering your borrowing costs.
- Collateral-Free Loans: In partnership with CGTMSE, it offers credit guarantee coverage of up to 85% for Micro and Small enterprises.
- E-commerce Support: Introduction of specialized credit cards for e-commerce exporters to manage digital storefront expenses.
2. Niryat Disha (Non-Financial Support)
Even with money in the bank, global standards can be tough to meet. Niryat Disha focuses on market readiness.
- Quality & Compliance: Financial help to get international certifications (ISO, CE, etc.) and testing.
- Branding & Packaging: Subsidies for high-quality packaging and “Brand India” marketing.
- Logistics & Warehousing: Assistance with inland freight reimbursements and access to overseas warehouses to ensure faster delivery to customers.
Key Benefits of Export Promotion Mission for MSMEs
The EPM is specifically tailored to sectors where MSMEs thrive, such as Textiles, Leather, Gems & Jewellery, and Engineering Goods.
| Feature | How it Helps You |
| Digitized Workflow | Apply, track, and receive incentives online via a single DGFT portal. |
| Market Diversification | Extra incentives for exploring “underrepresented” markets like Africa or Latin America. |
| E-commerce Hubs | Access to specialized hubs that streamline returns and custom clearances for online sellers. |
| Reduced Compliance | A “soft touch” regulatory approach for first-time exporters to help them learn the ropes without heavy penalties. |
How to Get Started: A Checklist for MSMEs
If you are looking to leverage the Export Promotion Mission in 2026, follow these steps:
- Udyam Registration: Ensure your business is registered on the Udyam portal; it is the primary gateway for all MSME benefits.
- IEC & RCMC: Obtain your Importer-Exporter Code (IEC) and join the relevant Export Promotion Council (EPC) to get your RCMC certificate.
- Explore the DGFT Portal: Visit the official DGFT website to view the “Notified Positive List” of products eligible for the interest subvention.
- Connect with a Bank: Speak to your bank about “Niryat Protsahan” credit facilities. Many PSU and private banks are now integrated into this mission.
The Bottom Line
The Export Promotion Mission marks a shift from “giving subsidies” to “building ecosystems.” By consolidating financial aid and technical guidance, it removes the traditional barriers that kept small businesses within domestic borders.
Expert Tip: Focus on the “Niryat Disha” components early on. Improving your product’s packaging and certification can often lead to higher margins than simply competing on price.
Keywords: Export Promotion Mission, MSME exports, Niryat Protsahan, Niryat Disha, trade finance, India export schemes 2026.